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Exploring perceptions of veganism

L. Jennings, C. M. Danforth, P. S. Dodds, E. Pinel, and L. Pope

Times cited: 12

Abstract:

This project examined perceptions of the vegan lifestyle using surveys and social media to explore barriers to choosing veganism. A survey of 510 individuals indicated that non-vegans did not believe veganism was as healthy or difficult as vegans. In a second analysis, Instagram posts using \#vegan suggest content is aimed primarily at the female vegan community. Finally, sentiment analysis of roughly 5 million Twitter posts mentioning 'vegan' found veganism to be portrayed in a more positive light compared to other topics. Results suggest non-vegans' lack of interest in veganism is driven by non-belief in the health benefits of the diet.
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BibTeX:

@Misc{jennings2019a,
  author = 	 {Jennings, Laura and Danforth, Christopher M. and Dodds, Peter Sheridan and Pinel, Elizabeth and Pope, Lizzy},
  title = 	 {Exploring perceptions of veganism},
  key = 	 {food},
  note = 	 {Available online at \href{https://arxiv.org/abs/1907.12567}{https://arxiv.org/abs/1907.12567}},
}

 

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