Identity and search in social networks
D. J. Watts, P. S. Dodds, and M. E. J. Newman
Science, 296, 1302–1305, 2002
Times cited: 1066
Abstract:
Social networks have the surprising property of being searchable: Ordinary people are capable of directing messages through their network of acquaintances to reach a specific but distant target person in only a few steps. We present a model that offers an explanation of social network searchability in terms of recognizable personal identities: sets of characteristics measured along a number of social dimensions. Our model defines a class of searchable networks and a method for searching them that may be applicable to many network search problems, including the location of data files in peer-to-peer networks, pages on the World Wide Web, and information in distributed databases.
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BibTeX:
@Article{watts2002b,
author = {Watts, Duncan J. and Dodds, Peter Sheridan and Newman, M. E. J.},
title = {Identity and Search in Social Networks},
journal = {Science},
year = {2002},
key = {sociology},
volume = {296},
pages = {1302--1305},
}