Episode 26a: Social contagion—Why things spread
Summary:
The first of a series of lectures investigating social contagion in its many forms, contagious stories, and fame. We discuss imitation and influence in part, and spend some time on individiual narratives, and our failure to comprehend group dynamics. We elaborate on matches and forests and fires, why the Mona Lisa is bitterly disappointing, how billions of people can be wrong, and why most marketing is awful.
Date:
2015/11/17
Duration:
1:16:31
